Pack lunch the easy way with the PackIt freezable lunch bag. As seen on television, PackIt is the first freezable personal cooler that keeps anything you pack colder for longer. Featuring a non-toxic, PVC-free pink exterior, it has a patented eco-gel lining that keeps food cold for up to 10 hours and eliminates the need for ice or those bulky gel packs. With a convenient carrying strap, this eco-friendly and reusable bag can go anywhere, including sporting events, school, work, the beach, camping, on a plane, and more. Backed by a one year manufacturer's limited warranty.